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- AboutStories that Move Mountains is the title of a book currently under development by Martin Sykes, Nick Malik, and Mark West. It is also a philosophy and a fantastic method of developing understanding and influence. Our book is dedicated to teaching you how to build influence, grow understanding, and foster effective decision making through the development and use of Visual Stories. In our book, we describe the Story Map and the CAST process, two essential tools for both novice and skilled influencers. Using these tools, we show you how to build a Visual Story, an effective and deliberate mechanism for building influence among your peers, superiors, customers, investors, and stakeholders. The Story Map is a model… a template of sorts… that helps the influencer to focus on key aspects of the Visual Story, encouraging you to hone your understanding and sharpen your story. CAST is the name of the process that we follow, using the Story Map, to develop Visual Stories. Our book, Stories That Move Mountains, will show you how to use the Story Map and the CAST process in step-by-step detail, enabling you to learn from our experience. We believe that the innovators of the world have all the ideas…
Category Archive for: ‘CAST Resources’
Overtuigen met storytelling
The title of this post is Dutch for “Convince with Storytelling” and is the title for the Dutch translation of …
Sharkonomics
I am at the EA and Innovation conference in Stockholm today and had the chance to see Stefan Engeseth present …
Preview the book
In the last few days a good selection of pages from the book have been uploaded to Amazon to allow …
CAST Story Map
This form of the CAST Story Map is a PDF that is easy to print and includes prompts for the …
Made to Stick content available for download
Chip Heath and Dan Heath made their names with the book Made to Stick. All about what makes and idea …
