Author Archive for: ‘markwest’

Simplicity in Design

“Simple can be harder than complex: you have to work hard to get your thinking clean to make it simple. …

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Lost in Translation: A Musical Reality-check

One of the biggest challenges about communication is something I think we take for granted a lot: being understood. Whether …

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The Beauty of the Start Screen: Where Elegance, Rhythm and Sheer Usability meet—with a little space in-between.

Disclaimer: This is not an advertisement for Microsoft or Windows Phone, but it DOES offer some personal context on design …

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Less is More: Saying Just the Right Amount With Your Visual Story

A “full reveal” of the CAST process has us in the end stages of design. A very common trend I …

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From Start to Finish… to Start Again?

Working any idea, concept or design can often appear to be a constant struggle. On the surface, it may seem …

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