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- AboutStories that Move Mountains is the title of a book currently under development by Martin Sykes, Nick Malik, and Mark West. It is also a philosophy and a fantastic method of developing understanding and influence. Our book is dedicated to teaching you how to build influence, grow understanding, and foster effective decision making through the development and use of Visual Stories. In our book, we describe the Story Map and the CAST process, two essential tools for both novice and skilled influencers. Using these tools, we show you how to build a Visual Story, an effective and deliberate mechanism for building influence among your peers, superiors, customers, investors, and stakeholders. The Story Map is a model… a template of sorts… that helps the influencer to focus on key aspects of the Visual Story, encouraging you to hone your understanding and sharpen your story. CAST is the name of the process that we follow, using the Story Map, to develop Visual Stories. Our book, Stories That Move Mountains, will show you how to use the Story Map and the CAST process in step-by-step detail, enabling you to learn from our experience. We believe that the innovators of the world have all the ideas…
Author Archive for: ‘nickmalik’
Stories Seminar in Stockholm, March 18, 2013
Martin will be providing an all-day seminar on the CAST process and Visual Storytelling in Stockholm Sweden on March 18th, …
Presentation on “Stories” at the Open Group Conference (Newport Beach)
I’m pleased to announce that I will be presenting a short (45 minute) talk on the CAST model and the …
Is the CAST process worth it?
I spent the day yesterday working on a visual story for a large corporation. I managed to knock it out …
CAST Story Map
This form of the CAST Story Map is a PDF that is easy to print and includes prompts for the …
When a Visual Story is an Advertisement
Before you read this post, watch this commercial. This fascinating, unusual, beautiful story is an example of the power of …
