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- AboutStories that Move Mountains is the title of a book currently under development by Martin Sykes, Nick Malik, and Mark West. It is also a philosophy and a fantastic method of developing understanding and influence. Our book is dedicated to teaching you how to build influence, grow understanding, and foster effective decision making through the development and use of Visual Stories. In our book, we describe the Story Map and the CAST process, two essential tools for both novice and skilled influencers. Using these tools, we show you how to build a Visual Story, an effective and deliberate mechanism for building influence among your peers, superiors, customers, investors, and stakeholders. The Story Map is a model… a template of sorts… that helps the influencer to focus on key aspects of the Visual Story, encouraging you to hone your understanding and sharpen your story. CAST is the name of the process that we follow, using the Story Map, to develop Visual Stories. Our book, Stories That Move Mountains, will show you how to use the Story Map and the CAST process in step-by-step detail, enabling you to learn from our experience. We believe that the innovators of the world have all the ideas…
Welcome
Change is hard. Convincing others of the need to change and take action is very hard. Stories that Move Mountains is a book designed to help you communicate the need for change. This is a handbook for people who are ready to go beyond the usual approach of PowerPoint bullet lists and a change happens mindset.
“We cannot solve our problems with the same thinking we used when we created them. “ Albert Einstein.
Repeating past approaches with the expectation we will get a different result is all too common. A decade of research and experimentation with alternative approaches is brought together in the Visual Story Map with a process called CAST. This model and process has been designed to help you integrate an approach to structuring content with the power of story to directly address the needs of the audience and clearly understand how to deliver the story to make change happen.
“Storytelling is the most powerful way to put ideas into the world today” Robert McKee.
CAST and the Visual Story Map
CAST is an acronym for the overall process to create a Visual Story Map.
C Content – to structure and filter your material
A Audience – to focus on the people you need to influence
S Story – to define the character, plot and variations for the way to tell it
T Tell – to design the visual components for the story and test the effectiveness
CAST has been designed with a flow to minimize the time to get results. Once you understand the techniques you will soon realize you can take whatever stage you are currently at and map it onto the Visual Story Map to identify your gaps and iterate toward a better result.
