Banner Story - Stories That Move Mountains

A Visual Story is a single page presentation that allows a group of decision makers to turn off the Powerpoint projector and walk through the key ideas that they need to understand, in any order that makes sense, for them to make important decisions.

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What is the CAST Process?

The CAST process is a simple, easy to follow method for creating your own Visual Story.

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How To Buy The Book

Our book, Stories That Move Mountains, is available from Wiley Press and your favorite bookseller. Click here to find out more.

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About Our Workshops

The authors conduct workshops on the Visual Stories, giving you and your team practical advice and assistance in building your own storytelling capabilities. Find out if a workshop is scheduled to take place near you, or contact us to schedule your own.

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Change is hard. Convincing others of the need to change and take action is very hard. Stories that Move Mountains is a book designed to help you communicate the need for change. This is a handbook for people who are ready to go beyond the usual approach of PowerPoint bullet lists and a change happens mindset.

“We cannot solve our problems with the same thinking we used when we created them. “ Albert Einstein.

Repeating past approaches with the expectation we will get a different result is all too common. A decade of research and experimentation with alternative approaches is brought together in the Visual Story Map with a process called CAST. This model and process has been designed to help you integrate an approach to structuring content with the power of story to directly address the needs of the audience and clearly understand how to deliver the story to make change happen.

“Storytelling is the most powerful way to put ideas into the world today” Robert McKee.

CAST and the Visual Story Map

CAST is an acronym for the overall process to create a Visual Story Map.

C Content – to structure and filter your material

A Audience – to focus on the people you need to influence

S Story – to define the character, plot and variations for the way to tell it

T Tell – to design the visual components for the story and test the effectiveness

CAST has been designed with a flow to minimize the time to get results. Once you understand the techniques you will soon realize you can take whatever stage you are currently at and map it onto the Visual Story Map to identify your gaps and iterate toward a better result.